SoHo

Life in SoHo (South of Houston Street) is a vibrant fusion of world-class retail, historic preservation, and an enduring artistic legacy. Residents traverse iconic cobblestone streets like Greene Street and Mercer Street, which house the world’s largest collection of 19th-century cast-iron architecture. The neighborhood is a global fashion destination, featuring flagships along Broadway and high-end boutiques tucked away on Prince Street. Cultural life is anchored by institutions like The Drawing Center and the Leslie-Lohman Museum of Art, while immersive experiences like the Museum of Ice Cream and the New York Earth Room add a contemporary, avant-garde flair. From the legendary French bistro fare at Balthazar to the viral pastries at Dominique Ansel Bakery, SoHo offers a lifestyle that is simultaneously polished, historic, and perpetually on the cutting edge of New York culture.

The real estate market in SoHo is defined by its massive “artist lofts”—expansive, open-floor-plan residences characterized by soaring ceilings, Corinthian columns, and oversized windows. Originally transformed from industrial factories into creative sanctuaries in the 1970s, these spaces in landmarked buildings like the Haughwout Building now command some of the highest price-per-square-foot figures in the world. While the neighborhood is famous for its pre-war co-op lofts, a new generation of boutique luxury condominiums, such as 10 Sullivan and 565 Broome SoHo (designed by Renzo Piano), has introduced modern amenities like private parking and automated systems to the area. Because of strict landmark protections and a scarcity of new development sites, SoHo remains a premier “blue-chip” investment, valued by buyers who seek authentic architectural integrity and a central downtown location that consistently outperforms broader market trends.